Dovi Geretz

Chief Technology Officer

Dovi Geretz leads the technical development at slicktrip.com, where he's focused on solving one of travel's most frustrating problems: missing deals because of outdated pricing information. Most travel platforms update fares only a few times a day, but prices actually fluctuate constantly. That gap led to SlickTrip's real-time price alert system, which continuously monitors fare changes and sends instant notifications the moment prices shift.

Looking ahead, Dovi believes the platform with the most up-to-date and accurate data will win as AI-powered travel assistants become standard. He's building slicktrip.com to be that essential data source, capturing millions of price fluctuations daily to provide AI agents with the most accurate, real-time flight data.

Speed Wins

The entire platform is built around one principle: speed wins. In travel pricing, a five-minute delay means the deal is gone. Every architectural decision is tested against the question, "Does this make us faster?"

The team maintains reliability through redundancy at every layer if one monitoring system has an issue, another instantly takes over. Beyond encryption and 24/7 monitoring, Dovi believes true reliability means delivering in critical moments, whether it's capturing a pricing mistake at noon or sending an alert at 3 a.m.

Protecting People's Money

The principle Dovi emphasizes most to his engineering team: we protect people's money. Every alert has the potential to save a traveler hundreds of dollars.

This mission is personal. In 2018, while planning a trip to Iceland, he watched flight prices climb, panicked, and booked only to see the price drop significantly days later. That feeling of missing a deal is what drives slicktrip.com.

Today, messages from customers who could afford a dream trip or family reunion because of a price alert reinforce why the team builds what they do.